I design email campaigns that convert, retain, and resonate — for DTC brands, agencies, and media companies that refuse to be ignored in the inbox.
A self-initiated spec pitch for GRAZA, the DTC olive oil brand known for its bold, irreverent visual identity. Built around the 2026 FIFA World Cup as a cultural moment GRAZA could credibly own — positioning olive oil within the food-and-gathering culture surrounding the tournament.
Built end-to-end as a cold outbound pitch: concept, copy direction, HTML build, and a live hosted page to present it — demonstrating the full pipeline from creative idea to deployable asset.
An open-concept spec pitch built cold for a job application — no brief, no pre-selected assets, no direction handed to me. Just their brand, their live welcome email, and a blank page. Their existing send was discount-led with a flat hierarchy — useful context, but I didn’t want to improve it. I wanted to show what I’d build if they trusted me with the whole thing.
9-section, mobile-first, Outlook-safe, production-ready build — submitted cold, on spec. This is where the psychology background earns its keep in the work: not as a line on a resume, but in how attention, trust sequencing, and scroll momentum actually get designed.
The first email in a 3-part welcome flow for a clean beauty DTC brand. Goal: convert the new subscriber with a welcome discount while establishing brand trust from the very first interaction.
Mobile-first at 600px. Every section background explicitly declared for dark mode. Two-column desktop layout with offer embedded in the hero right column.
Second email in the welcome flow. Goal shifts from conversion to belief-building — earning long-term loyalty by communicating what the brand stands for, not what it sells.
Consistent design system across all three Aura emails. Type hierarchy, gold accent, and warm neutral palette maintained precisely throughout the flow.
Final email in the welcome flow. Goal: transform a first-time buyer into a habitual user by teaching the 3-step ritual and anchoring the products as a daily practice.
Three emails form a complete strategic arc: convert, trust, retain. Each does one job completely.
Desktop version of Email 01, rebuilt as a genuine two-column layout — not a stretched mobile. Demonstrates responsive email design thinking across both viewports.
Not stretched from mobile. Redesigned for the format. That distinction separates email design from email layout.
New product drop email for a performance athletics brand introducing their flagship running shoe. Brief: build launch excitement, communicate technical specs, drive first-day sales.
Dark mode native — built on near-black, not retrofitted. Every section background explicitly declared. Zero rendering gaps.
High-urgency 48-hour flash sale. Goal: maximise purchases within a fixed window using every available conversion lever — urgency, scarcity, social proof, frictionless CTA.
Urgency architecture is structural, not decorative. Every section has a conversion job.
Desktop rebuild of the Flash Sale. A complete layout rethink for the wider format — not the mobile version at 680px.
Desktop email design is not about making things bigger. It is about rethinking the layout entirely.
Behavioural trigger email for customers who abandoned the Velocity Pro Runner. Goal: recover the purchase through product recall, scarcity psychology, and trust signal placement.
Every design decision serves a single conversion psychology principle. Nothing decorative, everything purposeful.
After subscribing to OLIPOP’s email list, a systematic dark mode rendering failure was identified across their entire email programme — a structural ESP build problem affecting every send.
This is the “before” that makes the “after” the pitch. Problem identified, documented, and presented as a cold audit with a ready-built solution.
Full redesign of OLIPOP’s welcome email — solving the dark mode rendering problem while elevating the design to match the brand’s premium visual identity.
Tested on dark canvas in Figma. Zero rendering gaps. Solves a technical problem and delivers a stronger brand experience simultaneously.
Promotional email for a multi-category footwear retailer. Goal: drive purchases across shoe categories while building brand distinction in a crowded retail inbox.
Retail email design is about making the discount feel inevitable, not aggressive.
Monthly portfolio performance email for a Nigerian fintech savings platform. Goal: present data clearly, motivate continued saving, and surface actionable next steps.
Fintech email design requires a different visual language — trust signals replace urgency signals, data clarity replaces product imagery.
Episode announcement for one of the most-anticipated football interviews of the year. Goal: drive multi-platform views and listens across YouTube, Spotify, and podcast platforms.
Media email design is editorial design. The hierarchy mirrors a magazine cover: image first, headline second, details third, action last.
I’m Emmanuel Aina — a specialist email designer operating as DesignsByOlly, based in Ibadan, Nigeria and working asynchronously with brands across every timezone.
I bring five years of graphic design experience — spanning local and international brands — into a focused email design practice. A psychology degree informs every design decision I make: consumer behaviour, decision-making psychology, and what actually motivates people to act.
Remote-first and async-ready by default. Zero timezone friction, reliable delivery, clear communication — regardless of where you’re based.
Convert first, build trust second, drive the repeat purchase third. Fully async from brief to delivery.
High-urgency emails with countdown timers, product grids, and scarcity signals. Mobile and desktop.
Cinematic, brand-forward launch emails. Hero-led, feature-deep, CTA-sharp.
Conversion psychology in every section — product recall, scarcity, trust signals.
Full programme audit, systematic rebuild, zero gaps guaranteed.
4–6 emails per month. Async-first, priority access, lower per-email rate.
Understanding your brand, audience, and goal before a single frame is opened. Async via brief form.
Reviewing existing emails and brand guidelines to find what works, what doesn’t, and where to go.
Building in Figma — mobile first, dark mode ready, one clear action per email.
Two rounds of async revisions as standard. No calls required unless you want them.
Figma source, exported assets, ESP-ready guidance. On time, every time.
Emmanuel has a rare combination of creative talent and genuine warmth that makes the whole process feel effortless. The quality of his work is immediately obvious — thoughtful, polished, and always on-brand. Truly a pleasure to work with.
Working with Emmanuel changed how we think about email. He doesn’t just design something that looks good — he asks the right questions and delivers work you’re genuinely proud to send.
Currently accepting new remote projects globally. Async-first, no pressure.
I design email campaigns that convert, retain, and resonate — for DTC brands, agencies, and media companies that refuse to be ignored in the inbox.
A growing body of work across multiple verticals. One consistent standard — mobile-first, dark mode ready, conversion-focused.
A self-initiated spec pitch for GRAZA, the DTC olive oil brand known for its bold, irreverent visual identity. Built around the 2026 FIFA World Cup as a cultural moment GRAZA could credibly own — positioning olive oil within the food-and-gathering culture surrounding the tournament.
Built end-to-end as a cold outbound pitch: concept, copy direction, HTML build, and a live hosted page to present it — demonstrating the full pipeline from creative idea to deployable asset.
An open-concept spec pitch built cold for a job application — no brief, no pre-selected assets, no direction handed to me. Just their brand, their live welcome email, and a blank page. Their existing send was discount-led with a flat hierarchy — useful context, but I didn’t want to improve it. I wanted to show what I’d build if they trusted me with the whole thing.
9-section, mobile-first, Outlook-safe, production-ready build — submitted cold, on spec. This is where the psychology background earns its keep in the work: not as a line on a resume, but in how attention, trust sequencing, and scroll momentum actually get designed.
The first email in a 3-part welcome flow for a clean beauty DTC brand. Goal: convert the new subscriber with a welcome discount while establishing brand trust from the very first interaction.
Mobile-first at 600px. Every section background explicitly declared for dark mode. Two-column desktop layout with offer embedded in the hero right column.
Second email in the welcome flow. Goal shifts from conversion to belief-building — earning long-term loyalty by communicating what the brand stands for, not what it sells.
Consistent design system across all three Aura emails. Type hierarchy, gold accent, and warm neutral palette maintained precisely throughout the flow.
Final email in the welcome flow. Goal: transform a first-time buyer into a habitual user by teaching the 3-step ritual and anchoring the products as a daily practice.
Three emails form a complete strategic arc: convert, trust, retain. Each does one job completely.
Desktop version of Email 01, rebuilt as a genuine two-column layout — not a stretched mobile. Demonstrates responsive email design thinking across both viewports.
Not stretched from mobile. Redesigned for the format. That distinction separates email design from email layout.
New product drop email for a performance athletics brand introducing their flagship running shoe. Brief: build launch excitement, communicate technical specs, drive first-day sales.
Dark mode native — built on near-black, not retrofitted. Every section background explicitly declared. Zero rendering gaps.
High-urgency 48-hour flash sale. Goal: maximise purchases within a fixed window using every available conversion lever — urgency, scarcity, social proof, frictionless CTA.
Urgency architecture is structural, not decorative. Every section has a conversion job.
Desktop rebuild of the Flash Sale. A complete layout rethink for the wider format — not the mobile version at 680px.
Desktop email design is not about making things bigger. It is about rethinking the layout entirely.
Behavioural trigger email for customers who abandoned the Velocity Pro Runner. Goal: recover the purchase through product recall, scarcity psychology, and trust signal placement.
Every design decision serves a single conversion psychology principle. Nothing decorative, everything purposeful.
After subscribing to OLIPOP’s email list, a systematic dark mode rendering failure was identified across their entire email programme — a structural ESP build problem affecting every send.
This is the “before” that makes the “after” the pitch. Problem identified, documented, and presented as a cold audit with a ready-built solution.
Full redesign of OLIPOP’s welcome email — solving the dark mode rendering problem while elevating the design to match the brand’s premium visual identity.
Tested on dark canvas in Figma. Zero rendering gaps. Solves a technical problem and delivers a stronger brand experience simultaneously.
Promotional email for a multi-category footwear retailer. Goal: drive purchases across shoe categories while building brand distinction in a crowded retail inbox.
Retail email design is about making the discount feel inevitable, not aggressive.
Monthly portfolio performance email for a Nigerian fintech savings platform. Goal: present data clearly, motivate continued saving, and surface actionable next steps.
Fintech email design requires a different visual language — trust signals replace urgency signals, data clarity replaces product imagery.
Episode announcement for one of the most-anticipated football interviews of the year. Goal: drive multi-platform views and listens across YouTube, Spotify, and podcast platforms.
Media email design is editorial design. The hierarchy mirrors a magazine cover: image first, headline second, details third, action last.
I’m Emmanuel Aina — a specialist email designer operating as DesignsByOlly, based in Ibadan, Nigeria and working asynchronously with brands globally.
Five years of graphic design experience across local and international brands, combined with a psychology degree that informs every design decision. Consumer behaviour, decision-making psychology, what actually motivates people to act — that knowledge lives in every layout I build.
Remote-first and async-ready by default. Clear communication, reliable delivery, zero timezone friction — wherever you are.
Fully remote, async-friendly email design. I work across time zones without friction — clear briefs in, polished emails out, on deadline every time.
Strategic arc across 3 emails — convert, trust, retain. Fully async collaboration from brief to delivery.
High-urgency sale emails built for conversion. Timers, product grids, scarcity signals.
Cinematic launch emails that build hype and drive day-one sales. Hero-led, feature-deep.
Conversion psychology in every section — recall, scarcity, trust, frictionless checkout return.
Full programme audit for rendering failures, systematic rebuild, zero gaps guaranteed.
Ongoing async partnership. 4–6 emails/month, consistent system, priority access.
Understanding brand, audience, and goal before opening Figma. Async via brief form — Loom, Notion, or email.
Reviewing existing emails and brand guidelines to find what works, what doesn’t, and where the opportunity is.
Building in Figma — mobile first, dark mode ready, one clear action guiding the reader throughout.
Two rounds of async revisions as standard. No calls required unless you want them.
Figma source, exported assets, ESP-ready guidance. On time, every time, every timezone.
Emmanuel has a rare combination of creative talent and genuine warmth that makes the whole process feel effortless. The quality of his work is immediately obvious — thoughtful, polished, and always on-brand — but it’s his personality and commitment to getting things right that keeps you coming back. Truly a pleasure to work with.
Working with Emmanuel changed how we think about email. He doesn’t just design something that looks good — he asks the right questions and delivers work you’re genuinely proud to send. The attention to detail, the strategic thinking, and the final output were all beyond what we expected.
Currently accepting new remote projects globally. Async-first, no pressure, no unnecessary calls.